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Global Players

Jorma Ollila

Jorma Ollila

Jorma Ollila is the Chairman not only of Royal Dutch Shell but also cellphone mainstay Nokia. The Finnish cell phone maker has flourished under his aegis, now Ollila aims to do the same for the oil goliath, even as he promotes the usage of clean fuel.

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Thomas White Green Reports

The Upside of the BP Oil Spill May Be Natural Gas

Green Report

April 20th 2010 was a black day, marking one of the worst oil spills in the history of the world. And from floundering revenue to environmental damages to job creation, the BP oil spill has sent its tremors all over the globe in both negative as well as, surprisingly, positive ways.

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Country Profile

Spain

Spain
Contracting by about 3.6% in 2009, the Spanish economy has been one of the hardest hit by the global financial crisis. While it narrowly managed to scrape out of the recession in the first quarter of 2010, recording a marginal growth of 0.1%, the economy is expected to remain on a weak footing for quite some time.

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Spain
Spain
September 19, 2008
A Postcard from Spain
Jaén: Spain’s Home to Olive Oil
Jaén: Spain’s Home to Olive Oil Olive oil represents more than 90% of the income in the Jaén agricultural sector.

Along the vibrant Mediterranean stretch of Costa del Sol is the southern Spanish region of Andalucia. The air is crispy and balmy. Warm winds buffet a steep mountain path that the Spaniards call Desfiladero de Despenaperros. Crossing the trail, immediately below, the winding road reveals rows and rows of green olive trees with their silvery leaves spread out against an azure sky. This then, is the gateway to Jaén – Spain’s home to olive oil or Aceite de oliva .

Sitting at the base of a mountaintop medieval castle, Jaén echoes a rich past. Olives from Jaén once made their way to Rome, where they were favored by Caesar himself. Today, Jaén has about 60 million olive trees, with even tourist routes being organized around the famous ‘ Ruta de los Olivos’ or Road of Olives.

Jaén: Spain’s Home to Olive Oil Much of Spain’s olive oil output is exported to Italy, which in turn repackages the product for resale to the U.S. at twice the price. However, a newly instituted 'Denominación de Origen' or Designation of Origin (DO) classification system is geared to protect the best olive producing regions in Spain.

A third of Jaén province, almost 3107 square miles, is devoted to olive groves. Together, they produce 900,000 tons of olives, which are turned into 200,000 tons of olive oil. Andalucia itself is the main olive oil producer in the world and Jaén alone accounts for around half of the region’s production, one-third of Spain’s olive oil output and 15% of all the olive oil made in the world. Most of the olives are harvested from November to January.

But in Jaén, this ‘Spanish Gold’ is not as much business as it is tradition. Breakfast in the city begins with a toasted bun, dipped in olive oil. Decadent desserts are spun from chunks of sweetened whey fried in olive oil, and coffee table discussions revolve around the best oils – locals apparently prefer full-bodied oils with a strong, peppery aroma.

Oil then, here, is what wine is to France. As the sun sets, the red earth that drapes Jaén shimmers in the dry heat, the trees that wear them almost still. Thousands of olives still lie glittering in the sun, waiting to be picked tomorrow in the city they call the Riyadh of olive oil.

Postcards from around the World

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