First Sergio Marchionne altered the destiny of Swiss firm SGS for the better, and then he wielded his magic on the fortunes of Fiat. Since then, he has become something of an iconic savior in the automotive industry. With ailing Chrysler limping in June 2009, all eyes focused on the CEO of Fiat in anticipation of a miraculous rescue again.

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When the tiny fuel cell driven power plant named Bloom Box was revealed for the first time on CBS News 60 Minutes, it tickled the curious nerve in everyone, sending search engine servers whirring overtime.

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