
Acclaimed as the fashion capital worldwide, France seems to have the last word in haute couture.
The personal services industry, which provides a wide array of family and health-care services, is one of the fastest-growing sectors in the French economy. It is also one of the largest employers in the country. Companies operating in this space are expanding globally, leveraging France’s stature as a universal benchmark for standard of living.
France is the recipient of one of the largest foreign investment inflows in Europe. In fact, foreign investments in the nation stood at over $158 billion in 2007, second only to the U.K. The country invested over $224.65 billion in capital outflows globally in 2007, again ranking second only to the U.K. in Europe, and positioned third across all the countries in the world. In 2008 it became the country recording the largest capital outflows in the EU, amounting to over $220 billion.
But, the global economic crisis led to a worldwide decline in FDI inflows, and in 2008, the French economy attracted $117.5 billion in foreign investments, almost 25% lower than 2007. However, it is important to note that across the EU, in 2008 France still received the highest capital inflows, displacing the U.K at the top.
Paris houses the Euronext N.V., a pan-European stock exchange with subsidiaries in Belgium, France, the Netherlands, Portugal, and the United Kingdom. Euronext merged with the NYSE Group to form NYSE Euronext in April 2007, the first truly global stock exchange.
Recent Developments: Battling the recession
The global economic crisis reverberated through France, with GDP declining at a steep rate towards the end of 2008. Economic growth for the year 2008 as a whole slowed down significantly to 0.4% compared to 2.3% in 2007. The country fell into recession commencing in the third quarter of 2008 and experienced a steep rise in unemployment levels as well. The increase in the jobless rate to 9.8% in July 2009 compared to 7.8% for 2008 as a whole, led to public protests and social unrest in Euro-zone’s second largest economy.
In order to stave off the severe slowdown, President Nicolas Sarkozy introduced stimulus measures amounting to €30 billion ($43 billion) in the form of tax cuts and spending. These measures were designed to bolster consumer confidence and resuscitate the French business environment. However, the stimulus spending accompanied by a moderation in tax revenues will likely dent the economy’s public finances. The French budget deficit is set to soar from 3.4% in 2008 to well over 7% in 2009 and 2010.
The French economy however, staged a surprise recovery in the second quarter of 2009, powered by domestic consumption as well as exports. Quarterly GDP expanded by 0.3% in this quarter compared to the previous one. The automotive sector played a key role in this recovery, sparking off car sales in response to government incentives introduced in December 2008.
Going forward, there are some key problems that the French government will need to address. These include reducing the minimum cost of labor, which is rather high compared to other developed countries; reforming employment protection legislation; and removing regulatory barriers that constrain productivity growth. In addition, an aging population is a major liability, as traditionally generous social sector schemes like public pensions as well as health and dependency care are a drag on the government’s finances.
On the positive side, the financial system in France is better positioned to handle the global economic crisis, when compared to its counterparts worldwide. French banks have followed more prudent lending standards and have diversified their activities much more. As a consequence, household indebtedness has remained much lower in France, when compared to many other countries in the grip of the economic crisis. Inflationary pressures remain subdued on the back of waning consumer demand and moderating energy prices from their peak levels in 2008. Inflation as measured by the consumer price index has declined substantially to near-zero levels by mid-2009, compared to 3.2% for the year 2008 as a whole.

Truly embodying the French cultural essence, Les Deux Magots Café in Paris, has the proud legacy of being a favored haunt of the intellectual and literary elite of the city. Opening up in 1813 as a drapery, selling silk and other luxury items, it was transformed in 1914 into a café, and in 1933 instituted a Deux Magots literary prize.
French affair forever
"Après moi, le déluge" (After me, the deluge), a remark King Louis XV of France apparently made referring to the imminent doom of the French monarchy, was indeed prophetic. More than two centuries ago, this ‘deluge’ was triggered by a revolution that galvanized millions against oppression. The country has come a long way since then. Today, the world sees France as a pioneer, and a trendsetter of sorts in many fields. Be it culture, cuisine, art, architecture, literature, music, philosophy, fashion, science and technology, lifestyle, or business, France seems to be occupying a pride of place everywhere. And, it has taught the world la Joie de Vivre.
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