Like the sirens of Homer’s epic tales, Greece is luring millions with the beauty of ancient art and architecture. The tourism industry accounts for about 18% of the GDP and almost 20% of jobs. But the country is undergoing tough times as rising inflation has curbed travel spending. Last year, 15 million visitors visited Greece, and there is hope to reach that target in 2008.

Formerly known as the Hellenic Republic, Greece is said to be the cradle of Western civilization and the birthplace of democracy. With a society of liberal yet fiercely traditional people, modern day Greece is poised to enter the next phase of its spirited journey.

The waters of the Aegean, Mediterranean and Ionian seas surround the country while the spires of Turkey rise to the East. Situated at the southeast end of Europe below the Balkans, Greece is benefiting from its proximity to these growing nations. This catalyst has driven Greece’s blistering pace of growth.

History

Beginnings of civilization

The earliest known civilization to appear in Greece was the Minoan civilization in Crete, which lasted from approximately 2,700 BC to 1,450 BC. Named for the mythical King Minos, owner of the mighty Minotaur, the civilization is known for elaborate palaces, most notably Knossos in Crete. They included spacious apartments with running water in terracotta pipes, flush toilets, and long halls with storerooms containing huge ceramic jars used to store grain. But this advanced civilization soon perished under the invasion of the Mycenaeans who were the first to speak the Greek language. This period, also known as the Bronze Age, languished and died out, somewhere around the 12^th century BC, due to peasant rebellions and internal warfare.

This was the beginning of the Dark Ages which saw the end of the Mycenaean civilization and the rise of the first Greek city-states or polis which established colonies along the Mediterranean coast. With powerful states like Sparta and Athens coming into force, Greek sculpture, architecture and the arts also began to take shape. Writing, which had been lost during the Dark Ages, reappeared and by the ninth century BC written records and classics like the Homeric epics emerged. The city-states reached their heights of power and enlightenment during this time known as the Classical Age. At this time, Pericles commissioned the Parthenon, Sophocles wrote “Oedipus Rex” and Socrates formulated the philosophic thoughts which remain the undercurrent of Western thought until today. But by the fourth century BC, class struggles were rampant, making Greece vulnerable to other kingdoms which were in a position to seize power. One such kingdom was Macedon ruled by Philip II who attempted to unify the city-states and put an end to internal wars. But he was soon assassinated and Alexander the Great took over, expanding his empire as far as Punjab in Northern India.

The death of Alexander in 323 BC was the beginning of the Hellenistic period which lasted until 146 BC, when Rome established its rule. The Romans were inspired by Greek contributions, with Seneca mimicking the Grecian style and Virgil’s works fashioned after the epics of Homer. Over a period of 250 years, Greece gradually assimilated into the Roman Empire in all spheres including politics, art and culture, creating the Greco-Roman world. This close interaction provided the roots for the spread of Christianity which was first practiced by the Roman Empire’s Semitic population. By the second century AD the Greeks were introduced to the religion with the arrival of St Paul.

Fight for freedom

Constantine, the first Christian ruler of the Roman Empire, took charge around 330 AD and shifted his capital from Rome to Byzantium, renaming it Constantinople. The Byzantine Empire flourished until the Ottoman Turks took over in the 15^th century. The Greeks endured four centuries of rule under the Ottoman thumb, until the thirst for independence emerged in the beginning of the 19^th century. The thread of revolt was set rolling by a patriotic group called the Filiki Etaireia or Friendly Society. The Greek war of independence lasted for almost ten years, evoking a passionate response throughout the West, with literary icons like Byron, Shelley and Goethe supporting the struggle. Philhellenes, as these sympathizers came to be called, played a crucial role in tipping the scales of the war, raising money and garnering world attention for the cause.

The Russian minister of foreign affairs, Ioannis Kapodistrias, himself a Greek, returned home as President of the new Republic following Greek independence in 1829. But the republic disappeared a few years later when Western powers helped turn Greece into a monarchy. The first king, Prince Otto, was from Bavaria and the second, George I, from Denmark. King George established a new constitution in 1864 that bolstered democracy and sidelined the king’s role into a marginal presence, with the Prime Minister taking a decisive role.

Relations between Greece and Turkey have always been marked by alternating mutual hostility and reconciliation. In 1923, right after the fall of the Ottoman Turks, about two million people who were mainly Turkish citizens of the Greek Orthodox religion and Greek citizens of the Muslim religion engaged in a massive population exchange between the two nations. This was the first large scale event of this kind in the 20^th century. Today, relations have significantly improved, with Greece enthusiastically supporting Turkey’s efforts to join the EU.

Winds of change and modernity

However, Greece’s struggle with the Ottomans was not completely put to rest. During the 19th and 20th centuries, Greece continued to be embroiled in a series of wars, with the Ottomans seeking to expand their empire to include ethnic Greeks in Crete. Crete’s champion became Eleutherios Venizelos, the country’s Prime Minister. A member of the Liberal Party, he was supported by workers and merchants, and became an influential politician. He organized a stream of rallies, persisting in his dream to unify Crete with the mother country. Venizelos did not disappoint, as he managed to stabilize Greece’s economy and restive politics.

He steered Greece through World War I with success, as the country annexed Smyrna, present day Izmir, from the Ottomans. However, Venizelos stumbled in the 1930s when Greece was thrown into chaos by the world financial crisis. Unable to sustain control he relinquished power to King George, who later chose General Metaxas as his successor in 1936. Metaxas quickly established a fascist dictatorship.

During World War II, Greece fell to Germany. This resulted in mass destruction of ancient sites, large-scale executions, and internal wars between royalists and communists. The royalists had financial assistance from the U.S. and eventually claimed victory in 1949. Civil war had left Greece in political and economic ruin, but the country managed to get back on its feet with massive aid from the U.S. and leadership under Alexander Papagos and Konstantinos Karamanlis, members of new conservative coalition parties. But in 1967, a group of colonels staged a military coup resulting in an oppressive and brutal junta. The group was subdued in 1973 by student movements and former Prime Minister Karamanlis was reinstated to power. In 1975, a new constitution was drawn up to establish Greece as a republic, and Karamanlis founded the Nea Dimokratia or New Democracy party.

Dancing runs through Greek veins and the Cypriot dance is quite popular. Cyprus is the third-largest Mediterranean island and is one of the most prominent tourist destinations in Greece, attracting over 2.4 million tourists per year.

In 1981, Greece joined the European Community (now the EU) and a previously exiled politician Andreas Papandreou formed the Panhellenic Socialist Movement, better known as the PASOK party. The party won the elections in that year, and dominated the country’s political course for the next two decades. Today it is Kostas Karamanlis, the nephew of Konstantinos Karamanlis, who is the Prime Minister of Greece, after winning the elections in 2004.

Culture

Crossroads of culture

Greece is a country of diverse roots which has been influenced by its location at the juncture between the East and the West. The four-century dominance of the Ottomans created a culture that is a mélange of beliefs, traditions and practices. Turkish coffee, stuffed grape leaves and kabobs are just a few of the remnants of the Ottoman past. Yet, deeply engrained in Greek culture is the country’s Christian roots, with Byzantine churches, mosaics and silver engraved icons woven through the culture. About 97% of the people are Orthodox Christians and the rest, a smattering of Muslim, Jewish and Roman Catholic.

Olive oil is a staple part of the Greek diet and Greece devotes 60% of its cultivated land to olive farming. A top producer of black olives, Greece holds third place in world olive production and exports. The country is home to more than 132 million trees, which produce approximately 350,000 tons of olive oil annually. Out of this, 82% is extra virgin and Greece is the world’s largest exporter of extra virgin olive oil.

Cultural tradition is sacrosanct and Greeks today manage to draw a circle of traditions around themselves even with modernity encroaching at every turn. Most customs are tied to religious practices, yielding special holidays, observances and special feasts. Dyed red eggs are served at Easter, and Saints’ names days are celebrated. But other customs vary from island to island. For example, in the Cyclades the preferred color is blue because the people believe that it has the power to keep the “evil eye” away. Hence it is common to see cupolas, windows, doors, walls painted in shades of blue on these islands.

Modern Greece is also one of the few places in Europe where folk dance is sustained as a quotidian practice and a vibrant expression of custom. Greeks don’t really need an occasion to dance, but weddings, carnivals, family celebrations and paneyeria¹ are particularly honored. The Syrto, Kalamatiano and Tsamiko are considered pan-Hellenic dances and are performed in the taverns of Greece as well as diasporas all over the world. The dances are often accompanied by strains from the bouzouki, the Greek traditional instrument. But the younger Greek generation and the international music scene are more attuned to laika, the modern Greek music genre which is a combination of Greek music, pop and dance. The Greek penchant for partying dates back to Dionysus and is evident in the vibrant night life that lights up every street and alley. With the Greek love for dance and music, food cannot be far behind. Lining the streets are restaurants serving platefuls of moussaka², tzatziki³ and spanakopitakia⁴, accompanied by side dishes of feta cheese and ouzo⁵ to drink.

One of most important legacies Greece offers is in language. Innumerable words in English are derived from the Greek language, like agoraphobia, xylophone, organ, oxygen, symbol, sarcasm. The list goes on. So are the influences of Greek culture.

Economy

Economy takes shape

Greece is a land blessed with the mountains and the sea. With such a landscape to its advantage, the oldest occupations that drove the economy were fishing, agriculture and herding. Most of 19^th century Greece subsisted on agriculture and cultivating cash crops for exports. The establishment of the National Bank of Greece in 1841 was an important threshold for the country’s financial sector. It unified the national market by issuing a uniform currency which greatly facilitated internal and external trade and inflows of international capital. But by 1900, economic crises, the instability of agricultural exports and government debt left the economy shaken.

Greece’s oil production is barely 6,500 barrels a day while consumption is 450,000 barrels a day. Therefore, nearly 70% of its energy needs are imported. The country’s imports are aided by its extensive port facilities and unique geo-economic position near the world’s major producers of energy in the Middle East, North Africa and the Caspian region.

It was Eleutherios Venizelos who resurrected the dwindling economy after he became Prime Minister in 1910. But the decline of international trade and incomes in the 1930s hurt the Greek economy by reducing its foreign-exchange earnings. A new period of economic stagnation, together with persistent urban poverty, stimulated persistent class conflicts and labor unrest.

The Nazi occupation and plunder of Greece between 1941 and 1944 devastated the country’s economy, as foreign trade was suspended and agricultural output ground to a halt. The Nazis also forced the Greek treasury to pay huge amounts of “occupation expenses,” which caused hyperinflation when new money was printed to meet the obligation.

Post war recovery efforts also began a long lasting dependency on the West. Significant amounts of aid from the U.S. reached Greece through the Marshall Plan. The total aid to Greece from the U.S. from 1947 to 1977 amounted to $5 billion. Greece achieved some amount of stabilization in 1953 when a host of domestic economic measures were passed which included a currency devaluation of 50%, laws for the protection of foreign investment, and banking regulations to control inflation and speculation.

The Greek economic miracle

Bagging the Olympics in 2004 gave rise to some architectural marvels including the brand new Olympic Sports Complex, which included the stadium designed by Spanish architect Santiago Calatrava. Although it won outstanding plaudits for its design, the stadium also came under bad light due to delays and budget overstepping – the final $303 million price tag was three times the original estimate.

The period from the late 1950s to the late 1960s has been coined the era of the "Greek economic miracle." During this time, the country’s GDP grew at the fastest rate in Western Europe, averaging 7.6% annually throughout the 1960s. Industrial production grew at an average annual rate of 10% over the same period, exceeded in Western Europe only by Spain's performance. Manufacturing exports surpassed agricultural exports for the first time in Greece's history, partly because of large foreign investment in industry that boosted capital-intensive manufacturing activities. Oil refineries and petrochemical sectors developed along with chemical plants, pharmaceuticals, metallurgy, and electrical machinery. But economic growth and industrialization have their hazards. Social tensions erupted, prompted by inequitable distribution of wealth. The military junta that seized power in 1967 simply sided with big economic interests like large tourist enterprises and urban real estate, failing to solve the humanitarian problems sizzling beneath.

The energy crisis of 1973 and the subsequent international monetary turmoil affected the economy adversely. When exports could not cover the higher cost of foreign oil, a large deficit resulted in the Greek balance of payments, and the domestic economy suffered serious inflationary pressures. Such economic problems increased popular resistance to the dictatorship and contributed to its collapse in mid-1974.

The days of the Greek economic miracle were reaching a frayed end, and even the democratic governments that followed the junta were unable to restore growth. The annual GDP growth rate dropped from 7.6% in 1961-70 to 4.7% in 1971-80 and a mere 1.4% in 1981-90. Nevertheless, Greece picked up the fragments of its economy and began to re-orient itself after it became a member of the European Community (the EU today). It began a gradual shaping of its legislation to eventually accommodate full liberalization of trade and the movement of capital and labor. Entry into the EC also allowed an increase in imports, mainly of foreign manufactured goods. High budget deficits, public borrowing and other factors contributed to continuing economic stagnation creating critical imbalances in the economy which persisted into the mid-1990s.

Melding with Europe

Greek shipping is one of the most important contributors to the economy. The country has 4000 ships and is capable of carrying more than 180 million tons of cargo, which represent 20% of cargo shipments worldwide. Around 3% of the workforce is involved in shipping. Located in Athens, Piraeus is the main port of Greece, the largest in Europe and the third largest in the world.

In 2001, Greece became eligible to be part of the European Union’s euro-zone. The hosting of the 2004 Olympic Games in Athens jumpstarted work on the city’s insufficient tourism infrastructure, which was upgraded on a big scale. In 2005, revenues from tourism rose in the wake of the Games presenting an increase of 6.7% compared to 2004. But the Games leeched nearly $10 to $12 billion out of the Greek economy, resulting in excessive deficits and debts amounting to almost 6.6% of the GDP. As a result of lower post-Olympic spending and tight public spending, the government deficit dropped to 2.7% of GDP in 2007.

Services make up the largest and fastest growing sector, with tourism being the most important component contributing 15% of the GDP. In 2007, more than 16.3 million tourists visited Greece. This was an 8.5% increase year-on-year, raking in net revenues of $15.6 billion. Apart from tourism, Greece is dependent on oil imports for its growth, more than any other oil importing economy in the euro-zone. According to EU statistics, the Greek economy is not only oil dependent, but it is also more energy intensive than the other euro-zone countries and the EU-25 average. Greece today has been growing faster than any of its euro-zone partners and accounts for 2.5% of the euro-zone GDP.

Greece and the Balkans

A lot of the country’s growth is due to Greece’s neighbors to the north, the Balkans. The Balkans represent the new frontier where investment opportunities abound. Greece’s relationship with these adjacent nations began in the 1990s when the old communist order broke down. This presented a doorway for growth and development. Greece is a leading investor in the Balkans with investments of more than $10 billion, generating more 200,000 jobs. The volume of trade between these neighbors is more than $4 billion and almost 3,500 Greek companies have an active presence in the Balkans from Albania to Moldova. To further this relationship, Greece launched a five-year $670 million development aid initiative in 2002 called the Hellenic Plan for the Economic Reconstruction of the Balkans. Albania is one of the country’s biggest trade partners. Currently, 16 special Collaboration Agreements are being set in place with Albania, eight with Bosnia-Herzegovina, nine with Bulgaria, eight with Croatia, five with the Former Yugoslav Republic of Macedonia (FYROM), seven with Serbia-Montenegro and six with Romania. Greek private investments cover 27% of the direct foreign investment in Albania, while Greece is the top foreign investor in FYROM where nearly $1 billion has been invested and 9,000 jobs have been created.

Chinks in the economy

Currently there are approximately 490 megawatts being provided through wind farms in Greece and another 1,500 to 2,000 MW is expected to be installed by 2010. But if Greece has to meet its EU emission cutting targets, its wind farms will have to churn out another 6000 to 9000 MW by then. EU law states that by 2010, 20% of Greece’s electricity outputs need to be derived from renewable energy sources, which is a significant increase from the current 12%.

Economists conjecture that robust tourism and shipping remain Greece’s safety nets but the erosion of competitiveness fed by higher inflation and labor costs is the cause of many a wrinkle on the government’s face. Introduction of reforms, that will raise productivity, is needed to combat this Achilles heel in the economy. Greece’s current account deficit ballooned last year to 14.1% of GDP, topping economists’ expectations, a long-term threat to growth and jobs. Strong wage increases, exacerbated by a strong euro, are other factors that have contributed to diminishing competitiveness.

A bigger problem is a huge current account gap that reflects structural weaknesses. As Greece’s economy expands faster than its euro-zone partners, demand for imports increases. Inadequate domestic savings, public and private, to finance consumption results in increased foreign borrowing. The result is that Greece is increasingly becoming a debtor nation – net private and public sector debt owed abroad grew to 93.7% of GDP in 2007 from 51% in 2001. To tackle this problem, Greece’s central bank says that the country needs to change its economic growth model to one based on exports, focusing less on domestic consumption.

Another issue is that Foreign Direct Investment is hampered by bureaucratic red tape, inflexible labor laws, constantly changing tax rules, and innumerous formalities involved with too many licenses to procure. Businessmen prefer buyouts – buying a business that is already set up – making for less FDI.

Economic potential

Athens is the industrial hub of Greece and it has numerous factories including those that manufacture textiles, cement and chemicals. More than two-thirds of the workforce in Athens is employed in services.

Yet, there seems to be no lack of potential for the Greek economy. The country has absorbed hundreds of thousands of immigrants, particularly from the Balkans. Albanian, Macedonian, Serb, Romanian, and Bulgarian economic immigrants form an integral part of Greece today. The Greek strategy behind the friendly front has yielded economic gains. Greece is involved in various transportation and energy related projects in the Balkan countries, and Greek state-inspired public sector investments have been strategically placed in the telecommunications and banking sectors in the Balkan countries. Investments in these key sectors can be easily manipulated to gain control of domestic manufacturing and services to benefit the Greek private sector. The expansion of Greek companies in the Balkans leads to better profits and higher returns for their shareholders.

As one of the best performing economies in the euro-zone, the country ranks in the top 15 tourist destinations and has changed itself rapidly into a knowledge-based economy. It is projected that Information and Communication Technology (ICT) market growth for the next two years will be 6%, which is significantly higher than the EU average of 3%. But Greek tragedies haunt the economy too. High wages have added to state companies' debts, which ordinary Greeks have covered through taxes, hurting the country’s competitiveness. The government has pushed through unpopular pension reforms and aims to cut its budget deficit from 2.7% of the GDP in 2007 to 1.6% this year. Although the New Democratic government’s popularity has been marred by the high costs of living, its prudent fiscal policies have earned global acclaim.

The development of the modern Greek economy began around the early 20th century and by 1989 the country had entered a list of 23 countries labeled as advanced economies. Today, cities like Delphi and Athens have reached high standards of living – the cost of living in Athens is close to 90% of the costs in New York. Globalization has seeped into every crevice of Greece thanks to the hard-working populace - Greeks now are the second most hardworking people in the world following South Korea. So from Alexander’s legacy, the Greeks are now forging a path forward in the 21^st century, with money in their hands and power to wield.