The tourism industry in South Africa is blossoming, accounting for 9% of the country's workforce, $9.2bn in revenues, 8.2% of GDP and 8.4m tourists in 2006.
The services sector is the major contributor to the GDP, comprised of financial services, tourism, retail sales and telecommunications. South Africa possesses a robust and mature financial services sector, which is comparable to the best in the world. The country’s banking sector has a good representation of foreign banks and offers modern services like a nationwide network of ATMs and Internet banking services. Mzansi, South Africa's innovative new low-cost banking scheme provides banking services to more than 3.3-million low-income earners - a vast and growing market previously untapped by the financial sector.
With 400 listed companies, the Johannesburg Stock Exchange is the only stock exchange in the country and the 16th largest in the world. Holding the distinction as the fourth-largest emerging market destination for investments, the exchange mopped up $9.4 billion in 2005, up from $1.5 billion a decade before.
South Africa has seen a remarkable increase in tourist inflow in the recent years, climbing from 3.9 million in 2004 to 8.4 million in 2006. The nation comes across as an affordable tourist destination with everything ranging from beaches and wildlife to cultural and heritage sites. The FIFA World Cup to be hosted by South Africa in 2010 is expected to give tourism a major fillip.
The World Cup is acting as a catalyst for infrastructure and construction related activities in the country. The World Cup is acting as a catalyst for infrastructure and construction related activities in the country. Everything is being constructed new -stadiums, luxury hotels, roads, railways and airports- to meet the demand for the upcoming event. Significant investments have poured into the electrical sector, and also into the country's railways, ports and harbors.
The outsourcing industry has also discovered South Africa. Advanced telecom and financial systems, a favorable time zone, a huge English speaking population and excellent infrastructure set the stage for outsourcing enterprises. South Africa, which housed 494 call centers in 2004, expects to double that number by 2008. A top priority for the government, is to make South Africa the third biggest outsourcing center after India and the Philippines.
With an emerging black middle class, the retail sector in the country is roaring. Retail majors are on an investment spree, as the wholesale and retail trade, hotels and restaurants sector grew by 6.1%, contributing around 1% to GDP in 2006. But 2007 saw a slight slowdown in this sector due to rising interest rates.
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