Jordan

Postcards:

Entrepreneurship boom in Egypt’s new dawn

There is quite literally a mad rush among Egyptians to start a business. Since the revolution in the country last year, several foreign businesses have fled, office/commercial space has become cheaper, and soaring unemployment has created a large pool of educated workers. So, many have jumped on the entrepreneurship bandwagon to take advantage of the situation. This boom certainly augurs well for Egypt, both in the short term and the long run.

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Postcards:

MENA Region: Happy hour for the alcohol business?

Across the Middle East, a heady new trend is brewing. Statistics indicate a surprising but clear spike in alcohol consumption in the Muslim-dominated region. So, major alcohol producers, such as the European companies Heineken and Diageo, are making spirited attempts to penetrate this new market, which has little competition besides a growing pool of consumers. From sponsoring prestigious sports events to targeting the rich and famous, the firms are employing every trick in the book to rake in the profits.

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